Why online estate agents are the future of home selling
You see, there are several other obvious problems with the traditional high street estate agent. Whilst it is true that they have a high street shop at their disposal, complete with a photo and some details of your property in the window, most people who come anywhere near the estate agent will have no interest in buying a house and will simply walk past with barely a glance.
Whats more, there is no guarantee that youll appear in the local newspaper and you are paying for a massive overhead in the form of an online shop, during an era when many people are instead in the comfort of their own homes searching for homes for sale online.
Choose online estate agents!
Thats right: the truth is that in todays world, in which the Internet dominates every area of our lives, you can sell your house just as easily for a fraction of the cost simply by advertising your home online.
Having said that, one potential disadvantage of the Internet as a way of selling your home is that with so many people having the same idea, it can be difficult to get your advert noticed. It is for this reason that you need to put some extra thought into targeting your advert so that you can be sure that this is not the case. This makes it a great idea to look for a website that advertises your property on a wide range of well-known property websites so that you have the best chance of making a sale.
Move4Us.co.uk is an online estate agents offering fixed price services. List your home on more than 150 property websites to enjoy greater exposure to the market.
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Buying And Selling A House - 6 Effective Negotiating Strategies
Knowledge is power in negotiations, so it is wise to learn as much as you can to prepare for the negotiation. If you are selling your home you should be sure to get your home into top condition so buyers will not have any physical objections and you should also have the facts on the recent sales prices of homes nearby which are comparable. You should make any price adjustments compared to the recent neighbourhood home sales.
Consider also the asking prices of other competitive homes currently listed for sale. It is best to understand the importance of time in the negotiations. If you are the buyer do not hesitate to ask why the seller is selling. There could be any number of reasons as to why they have put their house on the real estate market, such as a job transfer, pending foreclosures, illness, unemployment, or other motivating factor. If you learn that the sellers are a couple who is retiring or already has retired, they probably will not be motivated to accept a lower offer. No matter how desperate your time deadline might be, do not let the other party know your motivation. If they are aware of your time weakness they may try to take advantage of them.
Try to learn the other party's motivation in selling their home. If you learn the seller is selling because they just purchased a larger home, you know they are motivated by both a time deadline and the need to sell their old home to provide the down payment cash. If you learn the seller wants to buy a larger home, but has not done so yet, that seller is not yet highly motivated to sell and might not accept a lower purchase offer.
Generally, the biggest obstacle to learning the seller's motivation is often a listing agent who refuses to tell why the seller is selling. Watch out for a negotiator who needs to seek approval from a higher authority. This may be a spouse who is out of town or a parent who is supplying the buyer's down payment. Realty agents can anticipate this roadblock by holding off until all necessary parties can be present to either make or accept the offer. An offer, which hinges on the approval of a third party, is often doomed to fail. The reasons a third party will often reject a negotiated offer is because they either weren't aware of how and why the offer was made.
It is best to watch out for the non-stop negotiator. Real estate buyers often use the non-stop negotiation strategy in which they make a decent purchase offer which after a few counteroffers back and forth, results in a home sale with both parties signing firm sales contracts. This is typically the beginning of the negotiations. A non-stop negotiator will typically insist on coming back to the home looking for real or imagined defects in the property which can be used to negotiate the price downward or to obtain a repair credit. This is also the time to look for the bad guy-good buy negotiation strategy. One person may try to get the best deal and the other will step in to make the bad guy more reasonable. Do not be in a hurry to conclude the negotiations because these negotiators often take hours to wear down. Buyers should also try to avoid an auction situation. Home sellers love to get into the auction strategy, but this can be a very dangerous situation for home buyers and should be avoided.
More Information:
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Preparing Your Home for Selling
Making the decision to move is the easy part, the preparation, stress and worry which goes with the whole selling and buying process is the hard bit. All of which starts now!
When most people come to sell their home, they always consider the real \ estate agent to be the quickest and easiest route to selling their home. Before you even think about appointing an agent it is essential you present your home in its best light to prepare for all those viewings. Todays buyers want their new home to be in perfect condition. They dont want to spend time decorating or refurbishing a property. So heres what to do before inviting the agents round:
1.Its time to get all those cleaning products out from under the kitchen sink and give your home a thorough clean from top to bottom. Dont forget to clean the windows (inside and out), the floors, walls, paint work, light switches etc, etc.
2.Your home must be de-cluttered to create as much space as possible. It takes a lot of effort, but you must put away the kids toys, tidy up shoes and put away all laundry. Your home must stay clutter free ready for all those viewings.
3.Put away as many personal belongings as possible, such as family pictures or trophies as it helps the potential buyer to imagine themselves living there.
4.Ensure all the decor is in good condition and if necessary paint all your rooms a neutral colour. Neutral colours have been proven to statistically increase the chances of a sale as these appeal to the majority of home buyers.
5.The flooring is also very important in a home as buyers like wood, laminate or a lighter colour carpet like beige. These will also increase the chances of a sale, although they may not be practical for everyone, especially if there are children or pets in the house.
6.A lot of buyers will be put off by the smell of any pet odours. It is best if all your pets are kept out of the house while viewings are taking place. If you have a dog, give it a regular shampoo and make sure there are no pet hairs on the carpets and sofa. This alone can be very off putting to potential buyers.
7.The garden is a space where buyers love to entertain during summer with barbecues and parties. Make sure your garden is presentable and practical at all times, even if the weather is bad. Keep the lawns mown and free from leaves and weeds. Jet wash the patio, clip back overgrown plants and bushes. Setting up some garden furniture will help your potential buyers imagine themselves sitting in the garden on a hot summers day with a glass of wine.
8.Finish off any of those DIY projects you have started but not completed as buyers are put off when they see unfinished jobs. They start to worry that there may be many other unfinished jobs around your home which they cannot see. Those uncompleted DIY jobs all give the potential buyer cause for concern and can cost you money.
9.Your kitchen and bathroom are two rooms which can make or break the deal. It is important to repair or replace any broken floor or wall tiles. If your bathroom suite is any other colour than white, its time to call a plumber! Coloured suites are now considered out dated and buyers will knock the cost of replacing them of the purchase price of your home.
10.Keep your bathroom looking clean and fresh at all times, which can be difficult with a family. Remove lime scale around taps and the shower head. To give your bathroom the luxury hotel feel, buy some fluffy towels
Once youve completed these tasks, you will have a home to be proud of and one which stands a far greater chance of selling, especially at a great price!!!
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Selling Real Estate - The Dangers of Pricing Your Home Too High
You probably have lots of emotion "built in" to your house. Maybe you fixed it up, or you raised your children there. Your home is your "special" place. However, when it's time to sell, don't let emotion play a roll in your pricing decision!
Many sellers don't understand that overpricing can actually result in your getting LESS for your house than if you had priced it correctly in the first place. Knowledgeable agents and buyers often won't bid on an overpriced home. By the time you "wise up" and reduce the price to where it should have been priced in the first place, many of your best prospects will have bought other houses. This decreases demand for your now properly priced home! The problem is exacerbated if you placed your home on the market in the spring, it sat on the market "overpriced" throughout the summer, and now that you've reduced your price, the market has slowed.
Also, consider that agents tend to steer buyers away from homes that have been in the Multiple Listing Service for long periods of time. Agents and buyers become suspicious that something is wrong with your property if it didn't sell relatively soon after it went on the market. It's important to price it right the day you put it on the market!
Also, consider what you could have done with the profits from the sale of your home if you had priced it right. Suppose you priced it right and sold relatively quickly, and invested that money in a rising stock or bond market. On the other hand, suppose you overpriced your home, and after several months, had to reduce it to where it should have been priced in the first place. Even worse, the house still isn't sold! You get the picture.
The Dangers of a Lack of Exposure
It's a fact that most real estate transactions occur between buyer's and seller's agents. Buyer's agents typically find properties for their clients through the Multiple Listing Service. Not being in the MLS makes it extremely difficult to get buyers through your door. If your home is not in the MLS, you're off the radar! Hire a good real estate agent, and get into the MLS!
Also, make sure your real estate agent uses aggressive marketing strategies to make sure your home sells. In a red-hot market, the MLS is probably the only exposure your home will need. However, if the market is anything less than red-hot, your agent will need to print flyers and introduce your home to other agents in his or her office, as well as other local sales offices. Also, exposure in home magazine ads, classified ads, and the Internet will help generate demand for your home. Make sure your agent uses a powerful marketing program!
The Dangers of not "packaging your home" for sale!
Curb appeal is everything! You can take two identical homes next door to each other, both for sale. The first home has a cluttered yard with tall grass and weeds. The shutters on the house are chipping. There are toys in the yard. When you open the screen door, it's half way off the hinges. The inside is fairly cluttered as well, and the wall could use a coat of paint. On the other hand, the owners of the home next door paid $300 for a landscaper to mow the lawn, trim the shrubs and clear the gutters. Inside, they added a fresh coat of paint and cleared up all the clutter. Again, the two homes are identical. Both owners paid the same amount for the same model. Guess which home is going to fetch more money?
Don't be lazy. A few days of labor and minimal investment can make the difference between your house sitting on the market and selling the day you put it on the market. Cosmetic appeal is essential!
Finally, don't negotiate foolishly!
Don't appear overly eager when you negotiate with buyers. If you appear too eager or too anxious to make a deal, buyers may become suspicious. Worse, they may lower the offer because they think you're desperate to sell your home. Stay cool! Also, don't appear too tough. A good deal can fall apart if buyers find you too rigid to work with.
You probably have a lot of emotion invested in the house, which can certainly get in the way of effective negotiations. The best thing you can do is let your real estate agent handle your negotiations. She or he is emotionally detached from the home and has strong negotiation skills.
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